Wednesday, 30 December 2009

Adi-rise by Adidas Originals


Adidas Originals - The Spring/Summer 2010 collection will begin to hit stores over the next couple of weeks. They've already released the Star Wars range and now you'll start to see some of the other fresh items that will be on the shelves this January. Enter, the adi-rise: With the range of much admired, iconic heritage models available from the adidas catalog, it would be easy for the Trefoil taskmasters to get caught looking backwards and forget about the vision that made the company so great to begin with. Thankfully this isn’t the case as they continue to see a stream of innovative ideas and new silhouettes every season from the creative heads at adidas.

Case in point is the adi-rise (AKA "Highrise"), a bold, inspired hi-top that is guaranteed to turn heads next year with its effortless street stylings and range of great color make ups. The full grain, premium leather upper is neatly contrasted with a snake emboss on the ankle collar and around the toe-box and eye-stays while the forefoot and heel straps carry through the urban feel of the model. With the 3-Stripes perforated and subtle branding aside from the over-sized Trefoil on the tongue, the adi-rise is destined to become another understated classic. It will drop in January 2010, at all adidas Originals stores and select retailers.

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